Customer Discovery: Unlocking the Mystery For Success

Customer Discovery: Unlocking the Mystery For Success is a four-session, hands-on, interactive workshop for small business owners and managers. This information will be helpful for new or existing businesses who are looking for new customer bases. Each week you will dig into details of your business to identify what you can do to take control of the success of your business.

During this course you will:

  • Develop a Business Model Canvas and Value Proposition to differentiate your business
  • Discover product/service need by determining customer problems and the solutions you provide
  • Test your product/service ideas through customer interviews to determine viability
  • Receive individual feedback to enhance and sharpen your ideas
  • Learn about federal grants and other funding opportunities

OzSBI will provide high-speed internet access at its facility to those who wish to participate in the seminar and need access to reliable Internet. Those interested in using OzSBI’s space and WiFi to stream the seminar will need to contact OzSBI staff by phone at 417-256-9724 after registering to reserve a space. There will be no cost for this service.  


Date: 4 Sessions (6-Hours Total), held on Tuesdays:
June 9, 2020
June 16, 2020
June 23, 2020
June 30, 2020

Time: 4-5:30 p.m. 

Location: Online, via Zoom

Price: FREE

Register: Click Here  

Registration Deadline: June 8, 2020




Presented by: 

The Missouri SBDC is funded in part through a Cooperative Agreement with the U.S. SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Darrell Hampsten, Missouri State University - West Plains SBDC, 128 Garfield Avenue, West Plains, MO 65775, 417- 255-5374. The MO SBDC at MSU is a University of Missouri Extension partner. Missouri State University is an Equal Opportunity/Affirmative Action/Minority/Female/Veterans/Disability/Sexual Orientation/ Gender Identity Employer and Institution.

Date of Event: 
Jun 9 2020 - 4:00pm to Jun 30 2020 - 5:30pm