Media Marketing: Know Your Place…ment
July 27 @ 1:00 pm – 5:00 pm
Businesses of all sizes are inundated with media marketing options to promote their business. As marketing options have become increasingly costly and segmented, how do you discover where your customers listen, shop, and browse? Any business can optimize its marketing budgets for business growth with the proper media channels and audience targeting. This half-day workshop will cover several of the most common media marketing options and help match your media placement mix with your audience. A breakaway session is included to learn more about each business’s unique marketing needs.
What you will learn:
- Media Overview & Placement
- Create/Identify Customer Profiles & Audience Building
- Connecting Customer Profiles to Appropriate Media
- The Basics of Tracking Results
To reserve your seat in this workshop, payment must be received in advance of the workshop. OzSBI does not reimburse for canceled workshops; instead, you will receive credit in the amount of the workshop cost. The credit can be applied towards other workshops or events during the same year. It will become a donation to OzSBI if not used by December 31st, 2023.
Justin Johnson, Think Idea Studio Principal
Justin Johnson is the agency principal for Think Idea Studio in Searcy, AR. Justin graduated from Harding University with a degree in Computer Information Systems. After graduation, Justin began his career as a website developer. His career quickly changed from website development to an Account Executive role and eventual VP of Think Idea Studio. After a brief stint at ARcare serving as a marketing strategist, he returned to Think Idea Studio as the principal on January 1, 2023, after ARcare’s purchase of the agency.